Design is not making beauty, beauty emerges from selection, affinities, integration, love.
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
It doesn’t matter how many times I have to click, as long as each click is a mindless, unambiguous choice.
Never fall in love with an idea. They’re whores. If the one you’re with isn’t doing the job, there’s always another.
Photography is the simplest thing in the world, but it is incredibly complicated to make it really work.